JUUL pods contain a mix of glycerol and propylene glycol, nicotine, benzoic acid, and flavorants, Gould says. The health effects of inhaling these ingredients isn’t well-known, but one thing is certain: nicotine is a highly addictive substance — and each hit of the JUUL packs quite the nicotine punch. The nicotine content of each pod is 59 mg/mL per pod, which is approximately equivalent to one pack of cigarettes, or 200 puffs.
The JUUL is a “closed system,” meaning the user doesn’t refill the e-liquid like you do with “tank systems,” aka vape pens, which does allow for more quality control. “We use a thorough screening process to ensure the ingredients and flavorants — other than nicotine — are not included on the Harmful and Potentially Harmful Constituents outlined by the US Food and Drug Administration (FDA),” Gould says.
Generally, the JUUL device costs between $35 to $50 and a package of four JUUL pods costs $15.99. The pods come in “classic flavors” like virginia tobacco, cool mint, fruit medley, creme brulee, and mango, according to the company. At $4 a pod, that’s a bargain compared to a pack of cigarettes, which after years of hard-fought legislation and additional taxes to cover the health effects of smoking now can cost over $10 a pack in places like New York City.